Madvapes
The Challenge:
Madvapes is a chain of retail stores that sells electronic cigarettes. The company partnered with Digital Social Retail to help increase brand awareness, promote special offers to customers, and improve customer relationships.
Products Utilized:
- Social Retail’s Digital Signage Campaign Manager
- 36 Samsung Signage Screens (1 per store location)
Goals:
- Promote new products
- Increase awareness of store events
- Communicate product pricing changes
- Improve brand awareness
The Results:
- Improved communication between head office and store managers for products to push
- Promoted special sales and events
- Improved customer relationships which increased sales
Quote from Retail Marketing Director at Madvapes: Sam Throckmorton
Aside from increasing customer sales, the digital signage has been extremely useful for stream lining sales and communication to each retail location. It’s good for quick messaging so that everyone can see the sales and events everyday. The messaging puts everyone on the same page which helps management manage their teams. Because the sales team is seeing product promotions more often, they are able to push specific products more efficiently.
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