TRENDING INFORMATION AND NEWS FOR PROGRESSIVE RETAILERS

Beacons are catching on with tech-savvy tourism boards.

From October 7 to October 11, Rue des Martyrs in the Lorette Quarter of Paris will become the first online street in France. MyOnlineStreet (MaRueConnectée), an event organized by Paris Beauté [...]

Holosfind (listed on Alternext: ALHOL) announces the creation of a special division: “Social Retail Sport”. A forthcoming specific solution for this market segment will integrate the [...]

Colleges and universities are using beacons to improve student life all over campus.

Greater interactivity is key to turn one-time customers into season ticket holders.

You may have heard about the internet of things (IoT) or even dipped your toes into its functionality, but the Physical Web project will soon turn everything you thought you knew about the IoT on [...]

One of the prime messages that zoos send to patrons is the importance of conservation. In order to practice what they preach, some zoos are implementing digital signage as a way to cut down on [...]

It’s true what they say: beacons are for the birds …and monkeys and elephants and tigers and everything else you will find at the zoo. We say this because notable animal sanctuaries like [...]

Proximity marketing software needs to be able to fulfill your digital marketing goals while also providing back-end features that meet modern expectations. Brands who simply commit to any [...]

A new software product from Google opens up entire new levels of capability and functionality for BLE beacons. While we have written extensively in the past about how cool beacons are and the [...]

Digital signage is increasingly becoming the norm since huge brands like Wal-Mart are adopting digital signage platforms. In order to join the ranks of those using the technology and still stand [...]

Beacons and geofencing seem to have near-identical applications in the realm of proximity marketing, but the way the technologies work and their subsequent practical uses become quite different. [...]