Beacon technology can help crack the confusion that many travellers feel as they attempt to navigate the airport. Airport’s maze-like layouts and the thick layers of information bombarding [...]
By now, just about every business owner has heard about and knows the power of beacons. This technology is far past its beta stage, yet much of the time they are used on only their most basic [...]
Location-based marketing (LBM) is the future of advertising and large-scale marketing strategy. Brands all over the world are using LBM to enhance their ability to provide relevant, engaging and [...]
Foot traffic can be fickle. Plenty of customers can be avid window shoppers but never set so much as a single toe into your retail space. Unlike online traffic, once these people leave there are [...]
Digital signage displays are fairly impressive on their own, increasing factors like customer experience quality and satisfaction over 60 percent, according to Aberdeen Research. They get even [...]
Beacons hold all sorts of exciting opportunities for brands and consumers alike, particularly when examining the caveat that some people consider a weakness: customers must opt in to participate. [...]
Unfamiliar technology like beacons almost always seem to be coupled with fears and suspicions regarding customer data and how it will be used or protected. While these concerns are quite valid [...]
Proximity marketing is appealingly low-tech when considered in isolation. Each beacon device typically costs less than $15 and operates by generating a tiny data signal. This capability is being [...]
Much of the conversation surrounding digital signage focuses on retail or commercial applications, but educational institutions are also learning just how integral digital signage can be to their [...]
Beacons help capture a demographic that is fond of soaking in store window displays without actually venturing inside the store. With beacon technology, passers-by can receive more information [...]
Social media is a powerful tool that can leverage engagement to bring more foot traffic into your store. With beacons, stores have yet another technique in their arsenal to increase interest in [...]
Hello All: Social Retail®, the platform for your cross-channel convergence is now available in Spanish. Following our shows in France and the United States, there were many requests for a Spanish [...]
