Digital signage can offer amazing returns on investment, which can include up to a 30% lift in sales and a 56% increase in brand awareness. However, these benefits can only come from a system [...]
Beacons and loyalty programs combine to make quite a potent one-two knockout value proposition for repeat customers. The truth is that many loyalty programs have lagged behind in their ability to [...]
While pursuing technology solutions to simplify their business practices and enhance the customer experience, many brands across the world are inundated by the sheer amount of choices. In fact, a [...]
Beacons are a relative newcomer to the technology scene, but experts predict their impact to be nothing short of transformative. Like any new and growing technology, a mythology has quickly [...]
Branding has become more important than ever in an online environment ripe with competition. While offers and promotions can contribute to temporary bottom line success, only true brand [...]
Social media can be a powerful tool for accomplishing goals, but it can just as easily be a distraction rather than a benefit. Using social media properly involves careful positioning and [...]
In-store marketing has evolved from simple POP displays into full-blown digital, one-to-one experiences. A customer journey can now involve sophisticated and unique elements. These elements [...]
With the advent of cheaper, more reliable digital signage and the increasingly easy-to-use software to run it, more businesses than ever are swapping out their static printed displays. Quick [...]
Many marketing firms make promises without taking adequate efforts to prove they followed through. A company spending capital or hard-earned revenue on any sort of advertising efforts should [...]
Technology has revolutionized the retail model and how businesses get the attention of their clients. Consumers are still shopping in stores, but with new technologies and constant access to the [...]
Many brands weigh the decision of implementing a loyalty program or begin a faint attempt without fully understanding just how powerful of a tool it can be. Any brand should carefully evaluate [...]
Customer behaviors are changing across the board, and traditional supply chains from manufacturer to retailer to consumer are being broken and reassembled on a daily basis. Many brands are [...]
