From October 7 to October 11, Rue des Martyrs in the Lorette Quarter of Paris will become the first online street in France.
MyOnlineStreet (MaRueConnectée), an event organized by Paris Beauté Agency, aims to promote, on the one hand the local retail stores by strengthening their client relationships through digital tools and services; and on the other hand, to create client dynamics of exchange and sharing through various fun and interactive activities.
Given the rise of e-commerce and m-commerce, the ecosystems of brick-and-mortar stores have been disrupted. However, these will certainly not disappear, quite the contrary!
Brick-and-mortar stores need to reinvent themselves. Thanks to in-store new technologies, retail points of sale are digitized and the concept of multichannel e-commerce appears to become a role model for traditional retailers.
However, a while ago it was thought they didn’t stand a chance when the concept of “e-commerce” was on everyone’s lips, on every screen and across the entire global media.
At the moment, it is safe to assume the following:
The brick-and-mortar store is not dead and has a bright future ahead of it! This will become a fact by using new technologies related to support and knowledge of retailers.
MyStreetOnline (MaRueConnectée) is a not-for-profit event run by JNOSC Association. During each edition, the profits will be given to an association protecting sick children. In the case of MyStreetOnline (MaRueConnectée) First Edition, the profits will be transferred to MEGHANORA Association.
Why this approach?
- To enhance activities, and knowledge of products.
- To strengthen client relationships.
- To develop traffic and turnover of retailers via loyalty digital tools and online devices.
- To offer innovative and intuitive communication formats and tools.
- To create and unite a sharing community on social media between clients and retailers.
- To give customers the opportunity to discover all online tools, services and activities in order to facilitate their act of purchase and everyday life.
- To develop a short TV program plan.
Goals:
- Develop a more powerful and high-impact client relationship
- Unite all economic players around local values and social ties.
Effects:
- Improve a street or a district thanks to discovering and setting up of connected devices and services that will enhance the client’s everyday life, as well as the sales tactics of retailers.
Mission:
- Inform and train economic players (retailers and consumers) in the use of new technologies.
Target:
- Core target: retailers
- Main target: consumers
- Secondary target: partner companies (providers of connected devices and services; corporate groups from the 9th arrondissement)
It is in the digital context that Digital Social Retail participates in this event. Beacon technology remains largely unknown to retailers and French people in general despite the fact that this is an efficient solution able to tackle the new stakes of “Physical Web”.
Brick and mortar stores are not dead; various tools are now available for them to take full advantage of changes in consumer spending but whose uses have yet to be understood.
Digital Social Retail will guide you through every phase of your beacon technology and “Physical Web” projects.
