iBeacon technology allows businesses to deliver targeted messaging directly to user devices via cost-effective beacons. The retail industry has begun to adopt beacon technology almost immediately. The global travel sector seems to be the next industry to take notice of the near limitless potential of beacons.
Leading chains like Marriott and tourism boards across the globe have already begun to experiment with beacon technology. By using beacons to deliver proximity-based offerings and information, famous tourist destinations can be transformed into entire new experiences for visitors.
For example, using beacons to share historical facts as visitors ascended the Statue of Liberty would create a whole new way to enjoy a classic American landmark. Learning more about beacon technology reveals just how versatile this technology can be.
